AY1213s1 SMM-1A03-Daniel Tan: Overview of Strategies Planned & Executed

1. Change of Facebook logo to of smaller size to make sure the word 'i.Tea' is seen in the logo as the previous logo put by Mr. Ma had its 'i.Tea' word chipped off. [Implemented]

2. Creating a cover photo for i.Tea fanpage. [Not Implemented ( Mr. Ma feel that the cover photo was not very nice and there no point enforcing a cover photo is its not nice. He also pin-pointed out how GongCha Cover photo bring out its brand)

3.Flyers [Not Implemented. Dropped Halfway][Mr. Ma personally wants to find out the effectiveness of Social Media Platforms on i.Tea, thus he does not want us to implement any traditional means.]

4.Loyalty Card [Not Implemented. Mr. Ma believes that the results of this strategy will take a few months to evaluate.]

5. Custom Drink Bar [Not Implemented. Mr. Ma thinks that this is too complicated for the staff and requires too much capital.]

6.Facebook Advertisement [ Implemented The Ad was linked to timeline instead of the post. The particular post that featured the promo was highlighted so that it will stay at the top of the timeline. ]

Initial Ad ideas:

Official Ad:

7. Like Vs Share Event [Implemented. Requested Voters to fill up google doc while we manually key in to amiando to prevent duplication of entries ]