Apologies and a Summary

My apologies the inactivity on this blog. Due to the tonnes of projects that are dued and the MST week, my group members and I have been very busy and thus could not update this blog regularly.

As a form of an apology, I would like to update you guys on the things my group and I had done during the weeks we were inactive.

1. Task List

Benedict Then

- What does it do, its mission, vision, goals etc
- A brief history of the company if available

Wilson Neo

- Its key products/ services / features. What are its best-selling or most
well-known products/ services / features?
- Who are its key target customers? What do they like best about the
company’s products / services / features? Why do they buy from this
company?

Jin Wei & Zheng Wei

- Analysis/ findings of the company’s current marketing standing:
* What is its market share? Is it a “big-timer” or “small-timer”
only?
* Who are its competitors?
* What marketing management orientation does it practise?
(production, product, selling, market, societal)
- What is the value proposition of this company? i.e. why should
customers buy from this company and not from its competitors?

Daniel

- What are the current marketing methods of the company? Are the­­­­­
current marketing methods effective­­ in reaching the target
audience of the company?
- What are the company’s Strengths, Weaknesses, Opportunities and
Threats (SWOT)?

After we have been given our individual task, we have done our own research and have managed to complete the intended Task by the given due date.

2. Ideation List

Our group was then required to come up with some ideas that will help the company(i.Tea)
Here is our Ideation List(using wallwisher)
http://wallwisher.com/wall/SMM-1a03d

3. Report & PowerPoint Slides

Next, our group have used the information we had compiled from our Task List and had used them to 'convert' it into a Report and  PowerPoint Slides where we were required to present it to our class at a later date. This took us lots of time to complete this, but we eventually managed to complete both the report and the PowerPoint Slides.

4. PowerPoint Presentation

The time has arrived for us to present our work to our class. And I must say our group have very little rehersals together since our GenEd MST was on the same date as our presentation, so we agreed to simply practise our segments individually. Everyone was obviously, nervous on the day of our Presentation, but we manage to pull through, and I felt that we did well together overall as a team. 

P.S. We will update this blog regularly from now on, well if there is really nothing to blog about then...