Overview of Strategies Planned & Executed

1. Change of Facebook logo to of smaller size to make sure the word 'i.Tea' is seen in the logo as the previous logo put by Mr. Ma had its 'i.Tea' word chipped off. [Implemented]

2. Creating a cover photo for i.Tea fanpage. [Not Implemented ( Mr. Ma feel that the cover photo was not very nice and there no point enforcing a cover photo is its not nice. He also pin-pointed out how GongCha Cover photo bring out its brand) 

3.Flyers  [Not Implemented. Dropped Halfway][Mr. Ma personally wants to find out the effectiveness of Social Media Platforms on i.Tea, thus he does not want us to implement any traditional means.]

 

4.Loyalty Card [Not Implemented. Mr. Ma believes that the results of this strategy will take a few months to evaluate.]

5. Custom Drink Bar [Not Implemented. Mr. Ma thinks that this is too complicated for the staff and requires too much capital.]

6.Facebook Advertisement [ Implemented The Ad was linked to timeline instead of the post. The particular post that featured the promo was highlighted so that it will stay at the top of the timeline. ]

Initial Ad ideas:

Official Ad:

7.  Like Vs Share Event [Implemented. Requested Voters to fill up google doc while we manually key in to amiando to prevent duplication of entries ]

8. $1 Like Vs Share Followup event [Implemented]

9. Posters [Not Implemented]

10. Chocolate Day [Not Implemented] 

11. Product Design  [Not Implemented] 

12. Post of Products (Top few) [Implemented]

Contribution to the team (Wilson)

I'm the secretary for our team.
I mostly take down what was done in each meetings.I then post these infomations on our own group's Facebook page for my group members to take note of what has been done and what hasn't.  I was the one taking most of the photographs of drinks which will eventually be used for designing posters for promotions and events as I lived relatively near to I-Tea's Tampines shop. I also helped out in the designing of the Loyalty Card.

Problem I faced:
-  The major problem I faced during this project is the distance of my home and school. Since I lived in Tampines, which is on the Eastern side of Singapore, it is often a major problem for me to turn up for meetings, especially when I am the secretary. Since most of my group mates and our boss, Mr Ma, live in the Western side of Singapore, almost all the meeting with our boss would be at the I-Tea's Bukit Gombak shop. However, I did tried to make it for each and every meetings. Our leader, Daniel, understood the troubles it would take to travel back and forth Singapore and was able to exclude me in some of the minor meeting that doesn't require me to be there.During some of these meeting, I would be heading I-Tea's Tampines Shop to take photographs required for the posters.Jin Wei had also helped me in one occasion to take down what was done during one of the meeting that was late at night and held at I-Tea's Bukit Gombak shop, knowing that I would not be able to attend as if I did, it would be past midnight before I reached home from the meeting. And for this reason, I thank both Daniel and Jin Wei for helping me out and the rest of my group members for being understanding to my situation.

My Contribution To The Team (Benedict)

I'am mostly in charge of  "designing."
I design posters for I.Tea like promotions and events.
i have designed posters like Chocolate Day , $1 dollar Lemon Tea, I.Tea posters etc.
Before every poster i design , i will spent about 1 to 2 hours surfing the net for ideas on designing the posters.
For each poster i design, i took around 4 to 6 hours designing one.

The problems i face was to make my designs look nice and appealing...
I keep on redoing and finding new ideas for the design as i found out that my poster wasn't up to expectation after completion.

To solve my problems, i always ask my teammates and friends for their opinions and advises about my posters and change/edit after hearing them out .  From there, I learnt the mistakes I made, things to look out for in the future and improve on the next one.

Most of all, my teammates have also help me in designing the posters too... they told me how to improve my poster designs and sometimes they even personally help me to edit! Therefore credits goes to them too :) Everyone have put in the effort to design too.

Here are some of the poster designs :)

Reflection (Zheng Wei)

As a member of TEAM i.Tea, i mainly took charge of the brain-storming of the group, coming out of most of the ideas, such as the Like VS Share, loyalty card. i also help and comment/improve in some of the design portion, such as the loyalty card design (14 June) and help to 'head-start' the Like vs Share design (24 June) which got the approve of Mr. Ma before passing the baton of design to my other teammates to complete it. Before most of the posting on Facebook are done, research on what to post was done, mainly browsing thru successful bubble tea Facebook Page model like 'GongCha and Each A Cup', garnering inspiration on content to post.  

Problem Faced:
- Having the same wavelength as Mr Ma. Mr Ma is more concerned about the image of the company; wanting it to look/seems of high quality while we portrayed the company as more opened-minded (making the people think that the company is interesting and arouse youths to know more about the company as youth of Singapore is one of our main target audience). However we learnt that no matter what ideas we take, we still need to head the advice of a adult of more seniority in the field like Mr. Ma, so we decided to take a step back and listen to the feedback of Mr. Ma instead of taking a large jump in such field.

-Time Issue. As time in poly life progresses, my CCA( canoeing) schedule is getting more pack and pack. This caused some of my workload to be burden by my other group mates to handle the load for me, but i still try to get most of the work done, and also ensured the work that i done is not a sloppy work, which will bring further burden to my group. Having a capable leader like Daniel, he understand everyone difficulty and problems and try to accommodate everyone different schedule to allow the project to continue smoothly. I greatly appreciate having him as my group leader. Also not to forget my other groupmates who are willing to share the workload with me.Thank You.

Apologies and a Summary

My apologies the inactivity on this blog. Due to the tonnes of projects that are dued and the MST week, my group members and I have been very busy and thus could not update this blog regularly.

As a form of an apology, I would like to update you guys on the things my group and I had done during the weeks we were inactive.

1. Task List

Benedict Then

- What does it do, its mission, vision, goals etc
- A brief history of the company if available

Wilson Neo

- Its key products/ services / features. What are its best-selling or most
well-known products/ services / features?
- Who are its key target customers? What do they like best about the
company’s products / services / features? Why do they buy from this
company?

Jin Wei & Zheng Wei

- Analysis/ findings of the company’s current marketing standing:
* What is its market share? Is it a “big-timer” or “small-timer”
only?
* Who are its competitors?
* What marketing management orientation does it practise?
(production, product, selling, market, societal)
- What is the value proposition of this company? i.e. why should
customers buy from this company and not from its competitors?

Daniel

- What are the current marketing methods of the company? Are the­­­­­
current marketing methods effective­­ in reaching the target
audience of the company?
- What are the company’s Strengths, Weaknesses, Opportunities and
Threats (SWOT)?

After we have been given our individual task, we have done our own research and have managed to complete the intended Task by the given due date.

2. Ideation List

Our group was then required to come up with some ideas that will help the company(i.Tea)
Here is our Ideation List(using wallwisher)
http://wallwisher.com/wall/SMM-1a03d

3. Report & PowerPoint Slides

Next, our group have used the information we had compiled from our Task List and had used them to 'convert' it into a Report and  PowerPoint Slides where we were required to present it to our class at a later date. This took us lots of time to complete this, but we eventually managed to complete both the report and the PowerPoint Slides.

4. PowerPoint Presentation

The time has arrived for us to present our work to our class. And I must say our group have very little rehersals together since our GenEd MST was on the same date as our presentation, so we agreed to simply practise our segments individually. Everyone was obviously, nervous on the day of our Presentation, but we manage to pull through, and I felt that we did well together overall as a team. 

P.S. We will update this blog regularly from now on, well if there is really nothing to blog about then...